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TheBalm

theBalm is the flirty San Fran-based cosmetics brand that puts the fun back into applying make-up. Whether you’re seeking a quick-fix beauty solution or a sultry smokey eye, every makeover needs something from theBalm.

Brand lines

Alternative Rock Volume 2 Face Palette Autobalm Face Palette Bahama Mama Bronzer Balm Appetit Eyeshadow Palette Balm Beach Long Wearing Blush Balm Desert Bronzer/Blush Balm Springs Long Wearing Blush BalmShelter Tinted Moisturizer SPF 18 Batter Up Eyeshadow Stick Betty Lou Manizer Bonnie Dew Manizer Bonnie Lou Manizer (Highlighter & Shadow) BrowPow Eyebrow Powder Cabana Boy Shadow/ Blush Cheater Mascara Cindy Lou Manizer Double Ended Eyebrow/Eyeliner Brush Double Ended Shadow/Crease Brush Double Ended Smudger Brush/Tapered Crease Brush Down Boy Shadow/ Blush Even Steven Whipped Foundation Foiled Again Eye Shadow Palette Frat Boy Shadow/ Blush Furrowcious Brow Pencil With Spooley Girls Lipstick Hot Mama! Shadow/ Blush In TheBalm Of Your Hand Palette Instain Mad Lash Mascara Mary Dew Manizer Mary Lou Manizer Meet Matt(e) Ador Matte Eyeshadow Palette Meet Matt(e) Hughes 6 Mini Long Lasting Liquid Lipsticks Kit Meet Matt(e) Shmaker Eyeshadow Palette Meet Matt(e) Trimony Matte Eyeshadow Palette Meet Matte Hughes Long Lasting Liquid Lipstick Meet Matte Nude Mini Lip Gloss Kit Mr. Write Long Lasting Eyeliner Pencil Mr. Write Now (Eyeliner Pencil) Nude 'Tude Eyeshadow Palette Nude Beach Vol. 3 Nude Eyeshadow Palette Nude Dude Eyeshadow Palette Overshadow PhotoBalm Powder Foundation Pickup Liners Plum Your Pucker Lip Gloss Powder/Blush Brush Put A Lid On It Eyelid Primer Read My Lips (Lip Gloss Infused With Ginseng) Schwing Liquid Eyeliner Scuba Water Resistant Black Mascara Sexy Mama Anti Shine Translucent Powder Smoke Balm Smokey Eye Palette (3x Eyeshadow) Smoke Balm With Foil Vol.4 Foiled Eyeshadow Palette Stainiac (Cheek & Lip Stain) Take Home The Bronze Anti Orange Bronzer Tapered Foundation Brush The Dew Manizer's Quad (Liquid Highlighters) The Lou Manizer's Quad (Highlighter) The Manizer Sisters TheBalm Voyage Vol.2 Face Palette TheBalmJour Creamy Lip Stain TimeBalm Anti Wrinkle Concealer TimeBalm Face Primer TimeBalm Foundation What's Your Type The Body Builder Mascara

Products 1 - 40 (Total 61)
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Top reviews about TheBalm

Mr. Write Now (Eyeliner Pencil)

Mr. Write Now (Eyeliner Pencil)

A bit too soft and prone to smudging. If you want a bold black eyeliner that's very soft (texture) and smudges well, made by a company that doesn't test on Animals: this is for you. I found it a bit too soft and smudgy for waterlining, and have ended up with it smudged around my eyes. If you want a firmer eyeliner, less likely to smudge that's also not tested on Animals: try the Bareminerals...

In TheBalm Of Your Hand Palette

In TheBalm Of Your Hand Palette

Must have palette. Creamy eyeshadows, perfect for travel.

Mad Lash Mascara

Mad Lash Mascara

One of the best mascaras I have found. Gentle on lashes and on eyes, does not flake or transfer (as someone with super long lashes that is important), does not clump and the brush makes it easy to apply PLUS it's easy to clean off. I did some research before purchasing because I wanted a cruelty-free product, The Balm fits the bill: http://www.crueltyfreekitty.com/does-thebalm-test-on-animals/....

Meet Matte Hughes Long Lasting Liquid Lipstick

Meet Matte Hughes Long Lasting Liquid Lipstick

Awsome. Natural pink color. Stays all day!

Schwing Liquid Eyeliner

Schwing Liquid Eyeliner

perfect. perfect eyeliner great product easy to work with

Read My Lips (Lip Gloss Infused With Ginseng)

Read My Lips (Lip Gloss Infused With Ginseng)

Nice lipgloss. Although the pic displayed here is not Pow!, I didnt regret my purchase. This fuchsia lip gloss has a really nice smell and the gel-like texture is really easy to put on my lips

BalmShelter Tinted Moisturizer SPF 18

BalmShelter Tinted Moisturizer SPF 18

Good coverage. It has good coverage but at the same times it is a bit thicker than other tinted moisturizers I have used (e.g. LM, NARS). The SPF is not as high as I wish or need and it does not state if it blocks UVA too. I am not sure if it is good for summer (now).

TimeBalm Anti Wrinkle Concealer

TimeBalm Anti Wrinkle Concealer

Can sleep with it!. I bought this so I could use it while sleeping. (I'm very embarrassed of my dark undereye circles and was going on holidays with new friends) I was skeptical about it but it did cover my undereye circles and no problems with sleeping with it on. Very moisturising too so I woke up with fresh looking eyes as it still covered my dark undereye circles - only just a bit of...

Put A Lid On It Eyelid Primer

Put A Lid On It Eyelid Primer

Holds eye makeup in place. Does it job, with this primer on my eyelids, my eye makeup does not melt nor creases.

Double Ended Smudger Brush/Tapered Crease Brush

Double Ended Smudger Brush/Tapered Crease Brush

Best for blending. I love this brush: it is one of the best for the crease. I have small eyes and eyelids so this brush is the perfect size for small eyes compare, for, example, with MAC 224 which is huge for me. I really recoment it to people with small eyes. It will be good also for peopl;e with big eyes for more detailed work. The other side is also handy: to apply all over eyeshadow or to...

Frat Boy Shadow/ Blush

Frat Boy Shadow/ Blush

The best blush ever. This blush is a pure perfection. Formula is amazing, color is fantastic.It brightens up my face without being too bright, goes with any makeup, can be applied sheerly or pretty intense.

Nude 'Tude Eyeshadow Palette

Nude 'Tude Eyeshadow Palette

Lovely selection of colours. The colours are so freaking pretty! I think any skin colour will be very happy with this palette.

Tapered Foundation Brush

Tapered Foundation Brush

Fantastic as a contour brush. I bought this to use with my Anastasia powder contour kit. I've struggled to find a brush that works well as a contour brush - I've tried foundation brushes, stippling brushes, powder brushes etc etc. This is perfect as its quite soft and flexible and applies contour powder shades perfectly. Very pleased with this purchase. Would absolutely 100% purchase again.

Meet Matte Nude Eyeshadow Palette

Meet Matte Nude Eyeshadow Palette

amazing pallet. Great pigmentation, worth the money

Cheater Mascara

Cheater Mascara

Dissapointed!. This mascara does not comply with the benefits it promises. I bought it in the belief that it would provide volumen to my eyelashes, but I have even obtained the contrary. I do not recommend it!

Betty Lou Manizer

Betty Lou Manizer

The darkest manizer. I think it will be perfect highlighter for deep skin tones. I use it only when I'm tanned. When you swatch it, it has a deep bronze colour with golden shimmer. On my pale skin it looks ginger

Cabana Boy Shadow/ Blush

Cabana Boy Shadow/ Blush

Looove it!!. I love Cabana Boy. It's a nice mauve color. It lasts for about 6-7 hours. There's a lot of product in the packaging. I love their packaging. I love it for fall & winter.

What's Your Type The Body Builder Mascara

What's Your Type The Body Builder Mascara

Best Mascara. I love this mascara and will continue to buy this going forward!

Down Boy Shadow/ Blush

Down Boy Shadow/ Blush

THE BALM DOWN BOY SHADOW. BEAUTIFUL PRODUCT. GLIDES ON SMOOTHLY. i USE IT AS A BLUSH MAINLY AND LOVE THE RESULTS

Smoke Balm Smokey Eye Palette (3x Eyeshadow): Kindle/ Glow/ Combust

Smoke Balm Smokey Eye Palette (3x Eyeshadow): Kindle/ Glow/ Combust

Great colours. The colours fit well with a wider palette and are shimmery. Stays on the whole day.

The Story

Founder Marissa Shipman’s story starts in New York, where she was working in TV production for a number of years. A woman at a party lit a spark and Marissa found herself moving to San Francisco with dreams of working for a make-up brand. When no cosmetics company would hire her due to a lack of inexperience, Marissa bought 11 books on how to create make-up and in true entrepreneurial style began to build an empire of her own.
At the beginning it was nothing but kitchen sink recipes. As Marissa did her best to clue up on the chemistry of make-up formulas, she mastered just one product, made with shea butter, beeswax and castor oil: a lip balm. It was probably here that theBalm was inspired.

After finding a lab, hiring a chemist and launching a website, Marissa’s DIY project became very real – now an entire range of innovative formulas infused with good-for-you ingredients. Expect vitamin C in the plumpers, anti-wrinkle properties in the concealers and broad spectrum protection in the SPF products. Even with the brilliant colors in the collection, theBalm doesn’t skip the good stuff. 

The Make-up

From eyeshadow palettes to lip liners, each glamorous make-up item has been designed to help create looks for every event, whether you’re a beginner or a novice. Blending, defining and enhancing your assets has never been more enjoyable or easy.
An irreverent personality comes through with the brand’s retro aesthetic and mischievous names, but the formulas are nothing short of sophisticated.

One of Marissa’s favorite products is the Balmshelter tinted moisturizer, because Marissa struggled herself to find a good coverage base that didn’t look cakey. This one give you a flawless start and a natural finish.
theBalm’s bestseller is the Meet Mary-Lou Manizer, an ‘innocent’ honey hued luminizer that catches the light. A 3-in-1 highlighter, shadow and shimmer, it adds a soft glow to your high points so your skin looks softer and youthfully radiant.

What started with a lip balm in 2004 is now a global make-up brand for the everywoman, whether you’re a students, a 9 – 5 warrior, a mom or a make-up artist.
Julia Miller
Hello! If you have any questions, write to me, I will be happy to answer the question.